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There is SUCH a huge difference between good marketing, i.e. communication that helps people get what they want and bad marketing, communication that annoys people, makes them suspicious, causes them to avoid the marketer, etc. Let's talk.

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Comment by Elizabeth Nofziger on October 14, 2008 at 3:14pm
The way you angle something can make a huge difference, as this great short film so clearly illustrates..
http://www.youtube.com/watch?v=zyGEEamz7ZM
Business Coach, Julia Stewart Comment by Business Coach, Julia Stewart on August 8, 2008 at 10:06am
Okay, if you really want a great laugh on this topic read David Brooks' NYTimes OpEd piece, "Lord of the Memes" 8-8-08
Comment by Andrea Feinberg, M.B.A.; C.P.B.A. on August 4, 2008 at 2:42pm
Hi Julia ~

The definition I've used for marketing for 30 years is this:
'the communication of the availability of a bundle of benefits to an audience that has told you it wants those benefits."

Those other things you refer to that evoke suspicion, avoidance and annoyance aren't marketing at all; they're simply manipulation and deception, qualities that are counter productive to effective marketing. Companies, candidates or people who indulge in this resource-waste will fool a few folks once and then, presto! They're now enjoying the results of their 'snake oil' tactics: bad word of mouth, a true kiss of death for real marketeers!

Enjoy the afternoon,
Andrea
 

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